We Have Been Cleared for Takeoff!: D.A.R.E.E. Website Relaunch

I’m so excited to finally unveil announce the relaunch of the all-new DareeAllen.com!

It’s been a really close call, as I’m 30 days from my “dual” book release date. Along the way, I’ve been with not 1, not 2, but 4 different web developers in the past 3 months (!!) trying to get my site updated. I almost liken it to the dreaded “dating game.”

The Blind Date

Any adult who’s ever been single can probably relate: you take the time to learn someone’s likes, dislikes, personality and nuances. You talk at length about what you don’t want from a relationship, from them, or both (and that’s not a typo–everyone doesn’t know what they actually want). You decide whether you and that person are a good fit, and whether you consider them marriage material (if you’re serious).

Now imagine sharing your vision, writing instructions, explaining your wants and needs, shelling out hundreds of dollars (sometimes up front), transferring umpteen files, and making phone calls and sending emails that often go unreturned/replied to…. only to get repeated slow or “no show” performance, and quitters. The worst part is when it’s a referral, because someone vetted that person for you (like a blind date).

You trusted someone’s (professional) opinion and recommendation (e.g., “Oh, I know someone who does that!” or “I’ve got the person for you”), and you want to believe they’re on point!

The Aftermath

The creative process is hard enough when you’ve got your own ideas, but when it comes to a collaborative creative process where you involve others’ ideas of what you want (that was not a typo), it becomes even more of a challenge. So many things like this have happened on the way to publishing in the past 6 months, but I consider it to be training ground and fodder for another “lessons learned” book for my fellow would-be writer colleagues and indie publisher friends.

Oh yeah… and now we’re just one month from the official, “dual” book launch!

Got comments on my new site? Let me know what you think. Know of a speaking event where my message is needed? Contact me.


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